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Commercial Exhibitor

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Interested in being a commercial exhibitor? If you are a brand name or retail business, media outlet, not-for-profit entity or other type of business that would like to sample, sell and directly influence the more than 500,000 visitors of the annual Rochester Lilac Festival, please return the completed form below and a Rochester Events team member will contact you directly.


Are you a non-for-profit organization? We accept a limited number of spaces. Please write to: and we can send you an application. Spaces are permitted on a first-come, first served basis. The deadline is February 1, 2021. After this date we are no longer able to accept further applications. Any non-for-profit must be available to exhibit all 10 days of the Festival.


    Exhibitor Application:


    You may exhibit at multiple areas within the festival. Please check all that apply:
    10-Day ExhibitorLilac RunLilac ParadeSpecial Event Tent: Wine Tasting ExpoSpecial Event Tent: Craft Beer Expo

    Categories: Please note the category that most closely fits your business.
    Building & Remodeling: windows & doors, flooring, roofing, garage doors, gutters, painting, contractors, buildersKitchens & Bathrooms: fixtures, appliances, cabinets & countertopsOutdoor Living: landscaping & gardening, furniture, cooking/barbeques, pavers, pools, ponds, patios, fencing, pest controlInterior Design & Decorating: creative services for indoor and outdoor spaceFurnishings & Accessories: lighting, furniture, art, decor, window coveringsGreen Living: all things eco-friendlyLifestyle: Fitness, edibles, gifts & gadgets, pet-relatedFinancial & Professional Services: realtors, lenders & mortgage brokers, title companies
    NOTE: This application does not grant category exclusivity to the applicant unless otherwise written.

    Business Name

    Contact Person Name

    Contact Person Title

    Mailing Address

    Phone Number

    Your Email


    NYS Certificate of Authority Sales Tax ID

    1. Space Request
    Standard 10 x 10Other

    2. Describe exactly what products, activities, and promotions will take place in your booth:

    3. Include photographs depicting your product and your booth set up. All items in your booth must be consistent with the photos and description submitted with this application. Only pre-approved items are allowed to be sold.

    4. The cost of a festival rented tent will be billed separately from our tent company. Do you need a tent order form?

    5. Is electricity needed?
    YesNo (Limited electricity is available for $40 per 10-amp)

    6. Do you need to rent a golf cart during the festival? (Limited golf carts available for $350/12 Days)


    I hereby release and forever discharge the Rochester Lilac Festival, Springut Group Inc., County of Monroe, Greater Rochester Visitor Association, Inc., Toucan Tango, the City of Rochester, all sponsoring organizations, and their directors, officers, employees, agents and volunteers from any responsibility, personal liability, claims, loss or damage arising out of or in conjunction with my application to, or participation with, the Lilac Festival. Lilac Festival will not be responsible for any injury sustained by exhibitors or guests while within space designation for exhibits. Sponsor/Exhibitor shall indemnify, and hold harmless, the Rochester Lilac Festival, Springut Group Inc., County of Monroe, Greater Rochester Visitor Association, Inc., Toucan Tango, and the City of Rochester, from and against any and all claims, liabilities, or damages of whatever nature including, but not limited to, claims of bodily injury, death, personal injury, property damage, by whoever made, as well as the cost of litigation and counsel fees, arising from, based on, or in any manner related to Sponsor’s/Exhibitor’s activities in connection with this Agreement. Further I understand that I store my goods and merchandise at my own risk without exception or limitation.

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