Welcome to Rochester Events. Our company is founded on ethics, integrity hard work and a commitment to reinforcing and celebrating pride in our community.
LILAC FESTIVAL SITE GROUND RULES
The following ground rules apply to the Festival Site within Highland Park.
Thank you for your help in ensuring the festival is a comfortable and enjoyable place for all visitors.
Click here to download the map and be sure to pick up the official festival guide on site.
Please be aware of the changes to traffic patterns due to the Highland Park Traffic Control Plan. Follow the directions below to get to the festival effectively.
DON'T GET TICKETED OR TOWED
Be kind to the neighborhood and your pocketbook and obey the parking rules. Vehicles parked illegally on the side streets surrounding the Lilac Festival and Highland Park will be ticketed and/or towed.
PARKING RATES
Enter before 3:00pm and Park Free on Friday, May 8th (Opening Day)
Enter before 3:00pm and Park Free on Weekdays, Monday, May 11th through Friday, May 14th
All Other Times: $5.00 per car
PUBLIC PARKING
Close-in parking is available every day at three locations. If using web-based driving directions or GPS, please enter one of the following Public Parking Lot coordinates in your destination field.
Goodman, Lot 2 | Located between 1219-1419 South Goodman Street, Rochester, NY 14620. Enter on Goodman Street, between Highland and Elmwood Avenues. Click for directions
Azalea Lot | Lot 3 | Located at 1065 Elmwood Avenue, Rochester, NY 14620. Enter on Elmwood Avenue. Click for directions
BUS & MOTOR COACH PARKING
Motorcoaches and other group tour vehicles must stop at the bus and motorcoach check-in booth at the purple crosswalk (229 Highland Ave) before discharging their passengers. Once passengers have been discharged, vehicles will be directed to free parking.
PEOPLE WITH DISABILITIES
People with disabilities who have a wheelchair hang tag should use Public Parking Lot 2 and enter from South Avenue. The GPS address is 1440 South Avenue, Rochester, NY 14620. Please be aware, changes to traffic patterns during the Lilac Festival may affect your route.
WEEKEND SHUTTLE SERVICE
Park free at Monroe Community College, 1000 E Henrietta Road, Rochester, NY 14623
Shuttle Service to and from the Festival site operates continuously from 10:30 am through 9:00 pm each Saturday and Sunday with pick up and drop off near the entrance to the Vietnam Veterans Memorial on South Ave. Adult round trip shuttle cost is $3.00, children six and under ride free. Handicapped accessible buses are available.
PARADE DAY EXTENDED SHUTTLE HOURS
On Lilac Parade day, Saturday, May 9, 2020, shuttle service will operate continuously from 8:30 am to 9:00 pm.
TRAFFIC CONTROL PLAN
Changes apply from May 5 – May 17, 2020
Traffic Pattern Changes
Road Closures
The following roads will be Closed (Local Traffic Only)
Changes apply from May 5 – May 17, 2020
Traffic Pattern Changes
Road Closures
The following roads will be Closed (Local Traffic Only)
Click on the directions to the lot of your choice! Please note- in poor weather conditions some lots may be closed
Whether visiting Rochester for any of our special events or taking a stay-cation, be sure to book early to get the best rate and availability.
199 Woodcliff Drive, Fairport, NY 14450
Front Desk: (585) 381-4000 Toll Free: (800) 365-3065
Step out of the city and into an exclusive resort with glorious views from every room. Exceptional décor designed to immerse you in luxury and comfort with luxe linens and sumptuous bedding. We offer packages for all of our suites and offer 236 deluxe guest rooms including 12 excitingly new and distinctive luxury suites.
Don’t forget to take time to relax in Spa Elan and or take a step out on our 9-Hole Golf Course.
To book your LILAC DISCOUNT RATE, please click and enter code: rocevents
2835 Monroe Avenue, Pittsford NY 14618
Front Desk: (585) 784-8400
Enjoy the luxury of fully renovated rooms with new carpets and furniture located in the heart of the lively Pittsford-Brighton shopping district. Each guest room includes complimentary hot breakfast buffet, access to the fitness center, free Hi-Speed Wifi, In-room snack bar, fire pit, business center, and Bluetooth in-room radio system. Consistently rated in the Top-10 hotels in Rochester! Walking distance to restaurants, bars, Starbucks, and more! To book your LILAC DISCOUNT RATE, please click here:
550 East Ave, Rochester, NY 14607
Front Desk: (585) 461-5010
The Strathallan Rochester Hotel & Spa – a DoubleTree by Hilton is Rochester, NY’s premier urban resort, situated in the heart of the cultural and historical districts. The Strathallan features oversized guest rooms, some with balconies overlooking the beautiful neighborhood. An updated fitness center and indoor pool are perfect for that daily workout. For a day of total relaxation, visit the onsite spa and salon, Ape + Canary on Strathallan. Wherever your day takes you, cap it off with an exquisite dining experience at Char Steak & Lounge or Hattie’s Rooftop Lounge. To book your LILAC DISCOUNT RATE, please click and enter code: EVT
WARM HOSPITALITY & ACRES OF ATTRACTIONS
Whether you’re a local or from out of town, the Rochester Lilac Festival has it ALL! Acres of landscaped gardens and the largest collection of lilacs in the USA are the showstoppers of Highland Park. But what makes it worth the visit are the craft beer and wine tastings, national music acts, kids activities, hundreds of food choices, award-winning art and craft show, Bloody Mary Expo, parade, vendors, and a Lilac 5K/10K & Dunkin’ Dash!
START YOUR ROCHESTER LILAC FESTIVAL RESERVATIONS ONLINE TODAY
Please complete the following to get started planning a vibrant, entertaining and interactive journey for your group.
SERVICE THAT SETS US APART
THE LILAC EXPERIENCE
While admission to the festival is free, the following opportunities provide an upgraded experience:
